WATCH THIS: Etana “Truly” Official Music Video PREMIERE

“First Time I Saw Your Eyes…”

The first we heard Etana sing we knew she had a special gift. This was back in the mid2000s when the young vocalist had stepped out from her role providing harmonies for Richie Spice to sing her own songs. Etana had stopped by the NYC offices of VIBE magazine to drop off her new video for a powerful song called “Wrong Address” and decided to bless us with an acapella performance. Wow. The sheer power of her delivery left no doubt in anyone’s mind that we were truly in the presence of greatness. Since then we’ve watched the rest of the world catch onto what we understood that day. Etana has grown into a world-renowned recording artist who made history for women in reggae with her 2018 Grammy nomination. So it gives Boomshots a great sense of satisfaction to present the world premiere of Etana’s new music video today. “‘Truly’ was written to inspire more strength in Love,” the singer says. “This one takes my mind into a place where love is deep and sweet.” As Etana lets her voice fly over a warm & easy lovers rock groove the result is magic—and the visuals match the vibe perfectly. Ready for some real Lovers Rock? Video After The Jump…

“Shooting the video was fun,” the Grammy-nominated singer reveals. “At first I thought that some of the images were unattainable in Jamaica. Not that we don’t have beautiful spots, but the tree with yellow flowers on the ground just didn’t look like it was in Jamaica. When I got to the spot, I fell in love. The flowers were yellow and beautiful. Though it rained all day, we managed to shoot in between. We shared a lot of laughs and the whole crew was young and full of positive energy. It’s as if it didn’t rain, it was effortless with all the passion and love the video needed.”

Etana adds “Big up to the whole crew, Dennisha Lawrence, Meleissa Dunkley, MDiz collection, Cassania Malcolm “Make-Up Your Mind,” and Tower Media group who are also all musicians.”

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