Rihanna’s Fashion Forward Design

Music and Fashion Icon Creates An Original Style For Puma

As Puma’s Global Brand Ambassador and Puma’s Women’s Creative Director, Rihanna designed and customized variations of Classic Puma Sneakers. Her Suede and Platform Creeper sold out instantaneously and the sneaker brand saw a 40% rise in overall sales. In 2016, Rihanna took her creative direction to the next level, designing an original shoe for Puma, “The Trainer by Fenty.” Upclose Look At This Sleek Shoe After The Jump



The new sneakers are designed with a breathable material, ariapene and are available in black, red and white for both genders. This shoe has some extra swag with a grandiose tongue and heel in conjunction with an overlaying of contrasting patterns. The overall look is both sleek and futuristic.


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