Adhesive Company Uses Reggae to Market Its Brand to 110 million viewers!

The most entertaining commercials come on during the Superbowl and the Loctite ¬†Superglue Company wins, using reggae music to market its brand in 2015. Loctite spent 4.5 million for a 30 second, first-time, advertising slot during Superbowl XLIX. This is more than the German company usually spends on advertising annually, however with the help of the Fallon agency, Loctite is ¬†trending more than the spectacular game and halftime show. It was a great marketing strategy for the adhesive company, with the Superbowl having an estimated 110 million viewers. ¬†More After The Jump…

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