Posts tagged "Jada Kingdom"

WATCH THIS: Toyé ft. Jada Kingdom “Attitude” Remix Visualizer

WATCH THIS: Toyé ft. Jada Kingdom "Attitude" Remix Visualizer

“I’m Not The Type To Play With”

Born in Atlanta and raised in Nigeria, Toyé jump-started his career in 2018 when he began freestyling with friends in a recording studio. Before he knew it he was working with Ace Harris, the Grammy-winning producer whose resume includes work on Koffee’s Rapture, Lil Wayne’s Tha Carter V, and Nicki Minaj’s The Pinkprint. Harris teamed with Atlanta’s underground producer DJ Tag to produce Toyé’s first official single, “Shayo.” The follow-up “Attitude,” now has a remix featuring Ms. Twinkle herself, rising dancehall star Jada Kingdom. Toyé describes his musical style as “Afrofusion, a blend of Afrobeats, R&B, dancehall and elements of traditional Nigerian Fuji music. He showed her versatility with a remix of Swae Lee and Drake’s “Won’t Be Late” titled “Don’t Be Late.” In the short space of two years Toyé has had the opportunity to tour with some of the biggest names in African music, including Burna Boy, Mr. Eazi, Davido, and Olamide. His first headlining show in Atlanta was sold out, building anticipation. The visuals for his “Attitude” remix just dropped today, another step on his climb to the stars. Video After The Jump…
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WATCH THIS: Jada Kingdom “Budum” Official Music Video PREMIERE

WATCH THIS: Jada Kingdom "Budum" Official Music Video PREMIERE

“Them call me Muma Heavy”

The Jamaican expression for someone who is not afraid to speak what’s on their mind is that they “nuh tek back chat.” That phrase describes Jada Kingdom perfectly. While she often speaks in a gentle voice, her words can be as soft as water or as hard as rockstone. “Full time we firm up we meds,” she sings on “Execution,” one of her deceptively delicate tracks from last year, shouting out the girls from her part of town, Kingston’s East Side. “Yo Rockfort, Harborview, Bull Bay, gal a St. Thomas, whole a E-Syde, mek dem know say we mad and bad.”

In the space of three years, Jada Kingdom has carved out a unique creative space for herself, nestled in a sweet spot somewhere between dancehall, R&B and pop. Her jazzy, neo-soul vocal style is more reminiscent of Erykah Badu than Lady Saw. And while she’s never afraid to show her vulnerability or to channel her pain into powerful art, she can turn the attitude up to 100 at the drop of a dime.

Today Jada embarks on a new phase of her burgeoning career, the release of her first single under a deal with  Diplo’s Mad Decent label. Fresh off the success of her mixtape E-Syde Queen: The Twinkle Playlist and features on Popcaan’s red-hot Yiy Change Fixtape and Vybz Kartel’s soul-baring To Tanisha Jada is perfectly poised for her moment. All she needs is a massive tune to kick things off. Something like, say, “Budum.”

“It’s been such a crazy year with the pandemic I just wanted to release a song that is fun and will make people happy and want to dance again,” says Jada Kingdom says about the track. “Hopefully ‘Budum’ will have everyone whining their waists and rocking their bodies again and help us to forget some of the craziness going on around us.”

Produced by the German-born, Jamaica-approved producer known as Emudio, “Budum” is the anthem that should be rocking ever late-summer fete from Uptown Mondays in Kingston to Notting Hill Carnival in London to the Eastern Parkway Labor Day Parade in Brooklyn. Even if your end-of-summer rave is a socially distanced house party, “Budum” is the soundtrack—a sexy blast of self-love and female empowerment from a Queen who knows her body is a Kingdom. Today Boomshots and VIBE premiere the visuals, directed by 300K.

“We just went for a fun, happy vibe for the video to reflect the song,” says Jada. “We also wanted to incorporate the cover art so we built out a crazy set literally overnight for that scene. ‘Budum’ is a track that makes people dance and feel good and hopefully the video makes people feel the same way.” Video After The Jump…
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