Posts tagged "Ape Drums"

Kick Out Yuh Foot: Assassin x Sam Spiegel x Ape Drums x Kenzo World “Mutant Brain” Ad Goes Viral

Kick Out Yuh Foot: Assassin x Sam Spiegel x Ape Drums x Kenzo World "Mutant Brain" Ad Goes Viral

Margaret Qualley Wilds Out To Agent Sasco Inna Parfum Commercial

O.G. video director Spike Jonze has a long history with The Beastie Boys, whose appreciation for Jamaican music is well known. No surprise then that Jonze’s ad spot for “KENZO World,” a new fragrance (ahem, make that “Parfum”) created by Carol Lim & Humberto Leon, is powered by the maad vibes of dancehall star Agent Sasco aka Assassin. In the commercial, Margaret Qualley, who plays Jill Garvey on the HBO television series, The Leftovers, excuses herself from a fancy award ceremony and starts bugging out to the sounds of a wicked dancehall-dubstep fusion track called “Mutant Brain.” Don’t worry dancehall queens. The HBO star is not exactly ready for Weddy Weddy. When she isn’t kicking out her foot to Sasco’s flow, she’s uncontrollably licking statues and generally acting crazy, not unlike Darryl Hannah’s malfunctioning android sexbot in Blade Runner. The track was produced by Jonze’s brother, Sam Spiegel, in collaboration with Major Lazer affiliate Ape Drums. Spiegel and Jonze have collaborated on TV ads before, including the Adidas TV commercial “Hello Tomorrow.” Spiegel also wrote the popular score for Jonze’s 2010 short film  I’m Here. WWD has now declared the KenzoWorld ad a “viral hit” so basically we’re saying Sasco has racked up another major look. Brap! Brap! Video After The Jump…

Read more »

HEAR THIS: Ape Drums ft. Major Lazer & Busy Signal “The Way We Do This”

HEAR THIS: Ape Drums ft. Major Lazer & Busy Signal "The Way We Do This"

H-Town Riddim Master At Work

While Major Lazer might be the biggest names in EDM to flex dancehall riddims and vibes in their tracks, they’re far from the only ones. Houston, Texas’ Ape Drums has been at this for a bit, describing his sound as essentially taking his EDM projects and making them into bigger dancehall riddims. His experimental EDM/dancehall hybrid has been a hit, landing him on some of the hottest EDM labels out, including Skrillex’s OWSLA and Diplo’s Mad Decent imprints. For his latest, he links up with Diplo’s Major Lazer crew and the legendary Busy Signal for “The Way We Do This,” wisely flipping Tony Kelly’s Bookshelf Riddim (made famous by everyone from Sasha on “Dat Sexy Body” to Sean Paul with his classic “Deport Them”) and turning it into a banger that will light up any dance going down this summer.  Audio After The Jump… Read more »