Chicago Ad Agency Energy BBDO Explains Why They Chose The Turf  Prez For Their Cool New Spot

Turn on any radio station in the world for thirty minutes right now and you’re guaranteed to hear tropical house dancehall tracks by Rihanna/Drake and Justin “Natty Dread” Bieber/Skrillex. But thankfully the current boom in Jamaican music is not completely bypassing Jamaican artists. “Everybody Move,” a track produced by DJ Karim and featuring vocals by dancehall star Busy Signal, provides the soundtrack of a new ad campaign for South Korean multinational conglomerate LG. The super-fly ad, which has over 2 million views on Youtube, also features the British actor Jason Statham in a mind-bending array of characters. But judging by the comments, most of the excitement centers around the futuristic music. “The feedback has been incredible,” says Daniel Kuypers, Director of Music for Energy BBDO, the Chicago-based ad agency responsible for the trend-setting spot. “From the moment we heard it we were like, ‘This song is really cool!'”  Video & Interview After The Jump… Read more »