HEAR THIS: Leno Banton “Big”

Burro’s Son Keeps Elevating His Game

Back in 2015 a young artist who was then known as Lord Leno released his first official project, a song called “Yardie” on Massive B’s Skateland Riddim. Singing the praises of his native land, the 19-year-old son declared his love for Jamaica under the proud gaze of his father, dancehall legend Burro Banton. As the youth followed his dad’s footsteps in the music industry, he adapted the name Leno Banton as a way of paying respect to the family legacy. Leno even went on to collaborate with his father on the 2020 selection “Better Days.” He explores new sounds and styles on his latest release, entitled “Big,” which was created with Juss Kool, who says he’s very proud to be working with Leno. “At his age I didn’t have the knowledge that he has,” says the veteran producer. “He’s an artist in the truest sense because he pays attention to detail in regards to everything—from the sound in the riddim, to his production, to his presentation, to marketing, to the business side.” The song’s aspirational lyrics speak success into reality. “The song ‘Big’ is about how I envision myself in the future,” says Leno. “How I see myself being a force to be reckoned with in multiple aspects, not just music alone, you get me? Like in real estate. Like in creating jobs for other people. Just being a very household brand.”  Audio After The Jump…

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