The Strong One x The Worl Boss

Blessed with a powerful voice and a resilient spirit, Etana got her start in the music industry as a harmony singer for reggae star Richie Spice. Since stepping out on her own over a decade ago, she’s been representing for roots and culture fans ever since. Her 2018 album Reggae Forever was nominated for a Best Reggae Album Grammy, making her only the fourth female artist to receive that honor. But on her forthcoming studio album Pamoja, the roots daughter — whose name is Swahili for “Strong One” — explores more contemporary sounds, setting her uplifting messages to dancehall and Afrobeats rhythms. Today, Boomshots proudly premieres the visuals for “Baby O,” Etana’s first collab with the Worl’ Boss himself, Vybz Kartel. “Pamoja means ‘together’ and it’s the title of my eighth studio album,” Etana tells Boomshots. “It’s packed with 14 sweet tracks for my fans and music lovers to jam to. I gave you ‘Proppa’ featuring Stonebwoy and now you have ‘Baby O’ featuring Vybz Kartel.  Watch the video and experience another piece of Pamoja!!!!” Video After The Jump…

“I’ve always talked about working with Vybz Kartel but I never got a chance to really make it happen due to scheduling and whatnot,” Etana said when the track was first released. “This song has been in the making for years, and now was the perfect timing.”

“The concept for the ‘Baby O’ video was to creatively express love in all of its various forms,” says Etana. The visuals were directed by Wikid Media and filmed in Kingston and Ocho Rios. “We wanted to showcase the beauty that emanates from the different relationships in our lives.”

“Listen, watch, stream, and share with everyone you know. Stay ready!! There is so much more to come! Thank you for all the love you give. I love you right back!”

 

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RELATED: Real Talk with Etana

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The Strong One x The Worl Boss

Blessed with a powerful voice and a resilient spirit, Etana got her start in the music industry as a harmony singer for reggae star Richie Spice. Since stepping out on her own over a decade ago, she’s been representing for roots and culture fans ever since. Her 2018 album Reggae Forever was nominated for a Best Reggae Album Grammy, making her only the fourth female artist to receive that honor. But on her forthcoming studio album Pamoja, the roots daughter — whose name is Swahili for “Strong One” — explores more contemporary sounds, setting her uplifting messages to dancehall and Afrobeats rhythms. Today, Boomshots proudly premieres the visuals for “Baby O,” Etana’s first collab with the Worl’ Boss himself, Vybz Kartel. “Pamoja means ‘together’ and it’s the title of my eighth studio album,” Etana tells Boomshots. “It’s packed with 14 sweet tracks for my fans and music lovers to jam to. I gave you ‘Proppa’ featuring Stonebwoy and now you have ‘Baby O’ featuring Vybz Kartel.  Watch the video and experience another piece of Pamoja!!!!” Video After The Jump…

“I’ve always talked about working with Vybz Kartel but I never got a chance to really make it happen due to scheduling and whatnot,” Etana said when the track was first released. “This song has been in the making for years, and now was the perfect timing.”

“The concept for the ‘Baby O’ video was to creatively express love in all of its various forms,” says Etana. The visuals were directed by Wikid Media and filmed in Kingston and Ocho Rios. “We wanted to showcase the beauty that emanates from the different relationships in our lives.”

“Listen, watch, stream, and share with everyone you know. Stay ready!! There is so much more to come! Thank you for all the love you give. I love you right back!”

 

View this post on Instagram

 

A post shared by Word Sound & Power (@boomshots)

RELATED: Real Talk with Etana

Like Boomshots on Facebook

Follow @Boomshots on Twitter

Follow @Boomshots on IG