W&R Projects x Irie Jam x Boomshots Link Up To Make Music History

Launching as a regional music festival in 1987, SXSW (pronounced “South By Southwest”) has grown by leaps and bounds to become one of the biggest cultural events in the world—expanding to a nine-day marathon encompassing Film and Interactive as well as Music. Major motion pictures like Neighbors, 21 Jump Street, and Bridesmaids as well as the TV series Girls have premiered and secured distribution deals at SXSW. Major digital startups like Twitter and Foursquare debuted at SXSW. But music is the lifeblood of the festival, with over 28,000 artists participating last year, from unknown hopefuls (John Mayer and James Blunt are just two of the future stars to be discovered at SXSW in years past) to bonafide megastars (Kanye West, Prince, Lil Wayne and Jay Z have all performed there in recent years). One area that has been woefully under-represented at SXSW has been Reggae. But this year, W&R Projects have linked with Irie Jam and Boomshots to represent reggae and dancehall music to the world at this influential gathering of media tastemakers and industry power-players.  Details After The Jump… Read more »