Television/Film

Reggae Got The World Loctite!

Reggae Got The World Loctite!

Adhesive Company Uses Reggae to Market Its Brand to 110 million viewers!

The most entertaining commercials come on during the Superbowl and the Loctite  Superglue Company wins, using reggae music to market its brand in 2015. Loctite spent 4.5 million for a 30 second, first-time, advertising slot during Superbowl XLIX. This is more than the German company usually spends on advertising annually, however with the help of the Fallon agency, Loctite is  trending more than the spectacular game and halftime show. It was a great marketing strategy for the adhesive company, with the Superbowl having an estimated 110 million viewers.  More After The Jump…

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Eddie Murphy Roots Reggae

Eddie Murphy Roots Reggae

Edward Regan “Eddie” Murphy ranks as the 4th highest paid actor in the United States. Making people laugh out loud, comes second nature to this comedian. The actor from Bushwick, Brooklyn, even masters the art of playing multiple roles in the same movie; including fan favorite, “Coming to America.” He’s dabbled in music for years, but Murphy gets serious with  reggae in 2015.  More After The Jump…

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