Much More Than a T-Shirt

This past Sunday, Supreme shared a very special video with its 12.9 million IG followers. The clip features Buju Banton toasting over King Tubby’s dub version of the classic “Love I Can Feel” riddim. Capturing a spontaneous moment of celebration, the video was shot just after the legendary reggae artist wrapped up a Supreme photo shoot at his Gargamel Music headquarters in Kingston, Jamaica. The voice you hear in the background throwing out ad-libs—“Oh Gosh!” … “Really & truly!”—is my own. Something magical happened in that moment, as it often does on this magical island. Right place, right people, right time. Video & Full Story After The Jump…

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