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WATCH THIS: Salaam Remi x Mumu Fresh “EmOG’s” Viral Video

WATCH THIS: Salaam Remi x Mumu Fresh "EmOG's" Viral Video

#StayYoAssInside

Salaam Remi is a creative force who specializes in timeless sounds—but as fate would have it, the visuals in his directorial debut are extremely timely. Never one to chase trends, the producer who’s collaborated with iconic artists like Nas, Amy Winehouse, The Fugees, Spragga Benz, Miguel, and J Cole prefers to Do It For The Culture. Appropriately enough, the most recent full-length release on Remi’s own Louder Than Life imprint is entitled Do it for the Culture 2 —a collection of 25 singles that showcase the producer’s mastery of diverse musical styles ranging from Hip Hop to Jazz, and of course Dancehall. His latest collab, a lilting R&B joint called “EmOGs,” showcases the yearning vocal stylings of Maimouna Youssef aka Mumu Fresh. Recorded back in November—just as the Corona Virus was first wreaking havoc in China—the song’s original concept was the familiar dilemma of a loyal girlfriend pleading with her man to stay off the corner. “You’d rather hug the block than hug me,” Mumu sings. “This ain’t Paid in Full in the 80s / You see what that did to DC / That Ain’t work out good for them OG’s emOG’s.” Fast forward to mid-April, and the song is dropping just as America has become the epicenter of a global Covid-19 pandemic. As a result, discussions about whether to step outside have led to life and death decisions in a whole new way. Remi recognized the opportunity to share an urgent and message and decided to flip “Em OGs” to “emojis,” creating a viral video about the importance of self-quarantining. The visuals were created in one day via iPhone whilst artist, actors, and producer/director were all socially distanced in their respective bunkers. The music video has morphed into a PSA that’s been shared by celebrities including Nas, Common, and Niecy Nash with the no-nonsense hashtag #StayYoAssInSide. Spoiler alert: fans of The Wire should watch the video until the very end! Video After The Jump…

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HEAR THIS: Unified Highway “The Truth” PREMIERE

HEAR THIS: Unified Highway "The Truth" PREMIERE

Brand New Sounds From The Dynamic Duo

In the words of Robert Nesta Marley, “The truth is an offense, but not a sin.” The lyrics of Bob Marley’s song “Jah Live ” ring out even truer than ever in this era of fake news and propaganda spin with lives hanging in the balance. The latest single from Unified Highway finds the dynamic duo of Eric Rachmany (lead vocalist for Rebelution) and DJ/remixer Amp Live (formerly of Zion I) opens with an uncomfortably harsh statement “You’ve been lied to.” One of the last songs written for UH’s new album Headlines, which drops April 24th, “The Truth” floats along on a stark digital rhythm driven by synth chops as cold as a politician’s heart. “It couldn’t come at a more relevant time considering all the different statistics and statements presented by government and media,” said the band via email. “It makes you wonder what truly is factual. Even without lyrics, this song tells its own story instrumentally.” Audio After The Jump…

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UTG Carry On Family Legacy With ‘Skinny Jeans’ EP

UTG Carry On Family Legacy With 'Skinny Jeans' EP

Likkle Addi & Likkle Vybz Bring That UpTown Greatness

As a new decade dawns in 2020, a new era in Jamaican music has arrived with the rise of UTG, also known as Uptown Greatness. Over the previous 10 years, Vybz Kartel set the standard as dancehall’s undisputed World Boss, re-branding his Portmore ends as “Di Gaza” and sparking a cultural movement that bubbled up from the streets and shifted global pop culture. Now Likkle Vybz and Likkle Addi are taking that energy to another dimension, blessed to live a lifestyle made possible by their father’s success and their mother’s loving guidance. Building on that solid foundation, the teenage brothers are stepping up to carry the torch with their debut album ‘Skinny Jeans’ produced by Short Boss Music and distributed by Johnny Wonder. The album dropped today and the brothers are already featured on the cover of Tidal’s Dancehall Rising playlist. Audio After The Jump…
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Busy Signal Is “Blessed With Versatility” On ‘Parts of The Puzzle’

Busy Signal Is "Blessed With Versatility" On 'Parts of The Puzzle'

New Album Shows Off Turf President’s Creativity

Busy Signal shows off the full range of his creativity on his long-awaited album Parts of the Puzzle which drops today on V.P. Records. Displaying his mastery of hardcore Dancehall, smooth Lovers Rock, and classic Roots Reggae, Busy also ventures into the Afrobeats space. The 17-track set opens with Busy’s smash hit “Stay So” (which has racked up close to 35 million views on YouTube) and goes on to include bangers like “Dolla Van” and “Got to Tell You” as well as collaborations with Afro B, dancehall O.G. Josey Wales, and Busy’s longtime mentor Bounty Killer. In short it’s a full-course musical feast that no reggae or dancehall fan should miss. During a recent visit to NYC Busy joined the Reggae Girl About Town at Negril Village restaurant. They tested out the hot sauce while discussing all the ins and outs and intricacies of the Hot Head’s creative process. Video After The Jump…

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WATCH THIS: Morgan Heritage “Beach & Country” Official Music Video PREMIERE

WATCH THIS: Morgan Heritage "Beach & Country" Official Music Video PREMIERE

Total Niceness From São Vicente, Cape Verde

“I listen to my favorite song on the radio, in my little cottage on the beach,” as the unmistakable voice of Peter Morgan rings out on the new single from Morgan Heritage, “Beach & Country.” The Grammy-winning family describes Beach & Country as “a song to take away musically anytime of the year to a tropical oasis. Music has a way to contribute to our emotions and we hope our new single takes everyone on a journey down memory lane for those that don’t live in a tropical destination.” The tune was produced by Jugglerz, Haegi and Morgan Heritage, while the video was filmed on location in Sao Vicente, Cape Verde and directed by Mojo Morgan & Adilson Ramos. Today Boomshots proudly premieres these sunny visuals for the new single from Morgan Heritage’s anticipated Loyalty album, due to be released August 2 on the Morgan Family’s CTBC Music Group imprint in association with Membran and Empire. Check the vibes. Video After The Jump…
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Why Buju Banton’s Supreme Collab Really & Truly Matters

Why Buju Banton’s Supreme Collab Really & Truly Matters

Much More Than a T-Shirt

This past Sunday, Supreme shared a very special video with its 12.9 million IG followers. The clip features Buju Banton toasting over King Tubby’s dub version of the classic “Love I Can Feel” riddim. Capturing a spontaneous moment of celebration, the video was shot just after the legendary reggae artist wrapped up a Supreme photo shoot at his Gargamel Music headquarters in Kingston, Jamaica. The voice you hear in the background throwing out ad-libs—“Oh Gosh!” … “Really & truly!”—is my own. Something magical happened in that moment, as it often does on this magical island. Right place, right people, right time. Video & Full Story After The Jump…

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HEAR THIS: Kreema “Don’t You Worry” PREMIERE

HEAR THIS: Kreema "Don't You Worry" PREMIERE

“If It Ain’t OK… It Ain’t The End”

Two years ago we introduced you to K’Reema, the talenter singer and songwriter whose father happens to be dancehall legend Yellowman. Proving that the apple doesn’t fall far from the tree, K’Reema continues to show musical talent and ambition to make her voice heard to the world. Fast forward to 2019 and K’Reema is now the CEO of Yellowbaby Records, her new record label, which signed her dad to a recording cocntract. Both Yellowman and K’Reema are expected to release an album this summer. Check out her first single, a powerful message delivered via delicate vocals over a gorgeous one drop rhythm. Audio After The Jump… Read more »

Marley Brothers Ready to Blaze at Third Annual Kaya Fest

Marley Brothers Ready to Blaze at Third Annual Kaya Fest

Born on 420, Stephen “Ragga” Marley Invites You To A Blazing Birthday Celebration

Now in its third year, Kaya Fest was launched with a mission that goes beyond music. Don’t mistake this event for just a “smoke out.” Yes the festival kicks off on April 20, which is also Stephen Marley’s birthday—and just happens to coincide with 4/20, the official herbalists’ holiday. But Kaya Fest’s stated purpose is “Education before Recreation.” More specifically, the festival’s goal is “to educate the people of the many uses of this plant as well as to inspire and encourage positive public awareness.” But of course music and herb is a perfect combination, and nobody pairs them better than the Marley family. Story Continues After The Jump… Read more »

The Long-Term Impact of Buju’s Long Walk To Freedom

The Long-Term Impact of Buju's Long Walk To Freedom

Buju Banton’s epic homecoming at Jamaica’s National Stadium ushers in a new era for reggae & dancehall music.

“My destination is homeward bound,” sang Buju Banton on stage at Jamaica’s National Stadium in the heart of Kingston. “Though forces try hold I down. Breaking chains has become the norm. I know I must get through no matter what a gwaan.” As the Grammy-winning reggae icon performed his song “Destiny,” a hit single from the 1997 album Inna Heights, the words took on added resonance due to the enormity of the occasion—a homecoming celebration for a living legend who’d been gone too long. Continued After The Jump… Read more »

WATCH THIS: Jahaziel Myrie “Leave Dem Alone” Official Music Video PREMIERE

WATCH THIS: Jahaziel Myrie "Leave Dem Alone" Official Music Video PREMIERE

Buju’s Son Is Learning Fast And Sharing The Lessons

Shortly before his appearance at the highly anticipated “Long Walk To Freedom” concert, Jahaziel Myrie shared some real talk on his Instagram. Posting a black square with big white letters, he sent a clear message: “Everyone please to come out DM.” The caption went into more detail, stating “I’ve seen my followers going up jus for the hypocrites,” and asking people to please “support me for my music.” It was only right for the young artist to focus himself before last night’s performance. Fresh off gracing the big stage at Jamaica’s National Stadium, Jahziel blesses the Boomshots massive with some fresh visuals for his new release “Leave Dem Alone,” a song that’s all about steering clear of fake friends and embracing #PositiveVibesOnly. It looks like Buju’s son is making his own way and learning important lessons too. As Jahaziel sings on the track, “Give them your all and them hurt you. Ah no every smile mean something good.” Video After The Jump… Read more »

WATCH THIS: Bulby x Christopher Martin x Beenie Man “Lots of Signs” Official Music Video PREMIERE

WATCH THIS: Bulby x Christopher Martin x Beenie Man "Lots of Signs" Official Music Video PREMIERE

Brand New Visuals Off The Master Blaster Album

Originally recorded for Sugar Minott’s Youth Promotion label, “Lots of Sign” was one of those extra-special tracks that made Tenor Saw a legend of Jamaican Music. The song’s timeless message, encouraging listeners to “face reality all the time,” inspired producer and engineer extraordinaire Colin “Bulby York” to update the tune on his recent Master Blaster project. “It was an honor get Chris and Beenie Man to rework this Tenor Saw classic,” says Bulby who blesses the Boomshots massive with today’s exclusive premiere. “Now the video will document the vibes for eternity.” Having worked with many of the legends of Jamaican music—as well as international acts like Chaka Khan, No Doubt, and Rihanna—Bulby chose Christopher Martin for the lead vocal. “When I was first contacted, it was awesome to receive that call,” says Martin, “and then it was incredible to find out that Beenie Man was included on it.” The Doctor offered a similar diagnosis of the process: “Working with Bulby is always magic—mi longtime friend,” says Beenie. “Is like Chris ah mi bredda. We just show up and boom! It done. One take. Laughs and vibes.” As for the video itself? Martin describes the shoot as “effortless,” adding that “the final product really tied everything together. Now I’m just looking forward to people watching it and loving it as much as I do.” Video After The Jump… Read more »

Fresh Off Collab With Alkaline, Kranium Announces International “Hotel Tour” Dates

Fresh Off  Collab With Alkaline, Kranium Announces International "Hotel Tour" Dates

Kranium Picks Jamaican Star Jada Kingdom As Opening Act

Revealing his brand new tour itinerary exclusively to Boomshots, Kranium was in a celebratory mood–and this time everybody haffi know! “Ladies you already know the deal,” Kranium stated, “pure entertainment!” The NYC-based dancehall star is on a roll after dropping a recent collab, “Just The Style” produced by Jamaican hitmaker DJ Frass. “‘Just the Style’ is just our reality, when we steppin hot gyal want to link up,” Kranium explained of the concept behind the tune. He also tapped rising Jamaican tour Jada Kingdom as his opening act on select dates of this must see tour.Tour Dates, Link And Latest Video After The Jump… Read more »