Author Archive

Dre Island Speaks On “We Pray” Collab With Popcaan

Dre Island Speaks On "We Pray" Collab With Popcaan

“They Don’t Want To See The Unity Between Dancehall and Reggae”

“It’s a joy to see what Rastafari has done, said Dre Island shortly after stepping off the main deck stage of the Welcome to Jamrock Reggae Cruise. Having joined Popcaan to perform their hit duet “We Pray,” Dre Island was in a reverent mood when he spoke with Reshma B backstage. “For me it’s not even having faith in God it’s knowing that Jah is real,” the singer and producer explained. “Pocaan is my bredda, as he would say, family with a capital F. So it’s only fitting that we should do a song together.” When others questioned his choice of the Unruly Boss for the collab, Dre Island dismissed their doubts. “Unity is strength. Divided we fall. And we’re not going to fall we’re going to stay up forever.” Video After The Jump…
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PREMIERE: Jah9 ft. Chronixx “Hardcore (Remix)” Official Music Video

PREMIERE: Jah9 ft. Chronixx "Hardcore (Remix)" Official Music Video

Put Some Positivity Inna Your Thoughts More

It’s been a few years now since this whole reggae revival thing jumped off (shout out to Dutty Bookman for coining the term!) and the excitement continues to build. Last March we saw the first collaboration between Chronixx and Jah9. Ever since the “Hardcore” Remix dropped (as featured on VP Records’ Reggae Gold 2K17 album) we’ve been looking forward to a visual interpretation of the tune and today BOOMSHOTS proudly premieres the official music video. Shot on location is São Paulo, Brazil by director Premier King, the video features Jah9 in various parts of the city with an all-female crew including members of the Feminine Hi Fi. posse. Additional footage was shot in California. Chronixx, who is currently nominated for a Grammy for Best Reggae album, joins Jah9 in the primary scene atop a city rooftop. “It was a long awaited pleasure for me to make my first visit to South America and Brazil,” says Jah9. “This has been calling to me for some time now and I was honored to connect with so many beautiful spirits and have the opportunity to work with some of the best local talent.” On meeting the director, Jah9 states, “we were fans of his work before we met him so when Premier King reached out about collaborating in Brazil it was just a matter of what song to choose. We are very happy with product of this collaboration and with all the seeds we were able to plant in Brazil.” Video After The Jump…
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WATCH THIS: The Green “All I Need” Official Music Video

WATCH THIS: The Green "All I Need" Official Music Video

Set Sail To Hawaii Navigating By The Stars And Powered By Love

The Green is a well-respected Hawaiian Reggae band who merge rock, pop and R&B sounds with Jamaican roots and Hawaiian culture. They have won three Nā Hōkū Hanohano Awards in their home state of Hawaii. Today MASS APPEAL premiered the visuals for “All I Need,” off the band’s latest album ‘Marching Orders.’

“Love is all we need This song is about me recognizing my blessings and was written for my wife and daughter,“ says lead singer Caleb Keolanui. The concept for the clip was developed by Director Keli’i Grace and Producer Jesse Yonover. “For the visuals, we wanted to create something very real that would transcend the meaning of the song to the deepest level possible. So it’s not just about love between two people, but love for your craft, love for your culture, and love for your home. We were really inspired by the Polynesian Voyaging Society’s Mālama Honua World Wide Voyage. For those unfamiliar, this was the recent four-year long sail across the world by the traditional Hawaiian sailing canoe, Hōkūle’a, navigated only using the ancient Polynesian art of Wayfinding (celestial navigation). We saw so many parallels between the ocean voyages of Hawaiian Wayfinders and the musical voyage of the band so we thought the music video would be a unique opportunity to try to connect these storylines in a creative way,” says Jesse Yonover. “The vision was to produce a film piece that tied these two worlds together and illuminated how not only love but also culture passes through time. It was also important that we shed light on the other side of love, which are often the difficult sacrifices made by the families and loved ones of those left behind in the pursuit of these journeys.” Video After The Jump…
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Best 2017 Reggae Album Grammy Nominations Announced

Best 2017 Reggae Album Grammy Nominations Announced

Jr. Gong, Chronixx, Join Two Repeat Contenders And One Newcomer

Critics be damned! Year in and year out, people say this and that about the nominations for Best Reggae Album. It’s true that the UK MOBO Awards are more in tune with the streets. But this year The Grammys mostly got it right. Two of the very best reggae/dancehall albums of the year—Stony Hill and Chronology—were amongst the nominees announced this morning by the Recording Academy via Grammy Awards’ official website. Two contenders return from last year as well as a first-time noimnee. Full Details After The Jump… Read more »

PREMIERE: Mavado “Mama” Official Music Video

PREMIERE: Mavado "Mama" Official Music Video

The Gully Gaad Shows Love For Mama Africa

Mavado’s track on JA Productions’ Lighthouse riddim shows a side of the Gully Gad that he doesn’t usually choose to reveal. “Mi never left you in the board house on the Gully, me take you out,” he sings to his mother, recalling the humble beginnings he overcame when he became a Starbwoy. But the song’s official music video—which BOOMSHOTS proudly premieres today—reveals another level to the song. “It was just the right thing to do, filming in Africa for a song called ‘Mama,'” says Mavado, “since Mama Africa is mother to us all.” During a recent tour of the motherland, Mavado’s team captured these powerful visuals. “For me the riddim is close to my heart because it is dedicated to my son,” says producer Justus of JA Productions. “The video is very special as well as it was my first trip to mama Africa and we shot it on my 30th birthday, which also happened to fall on Mother’s Day.” Plenty of reggae artists makes songs bigging up their mother, but this song and video take the concept to another level. “We don’t care who no like me,” he sings. “Them is not God almighty.” Video After The Jump… Read more »

HEAR THIS: Popcaan “Family”

HEAR THIS: Popcaan "Family"

Unruly Boss Don’t Trust No Bwoy Or Gyal

Andrae Sutherland is a family man. That includes his mom and dad, grandma, brothers, sisters, youths, as well as the “real real bredda dem” who know how struggle feel. “Can’t trick me and kill me,” Popcaan sings over this warm-and-easy bubbler, “No way, you mussi bloodclaat mad!” Delly Ranks’ full “Cotton Swab Riddim” drops on iTunes November 17. In the meantime hold on to this one. Audio After The Jump…
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PREMIERE: I-Octane x Ginjah “One Chance” Official Music Video

PREMIERE: I-Octane x Ginjah "One Chance" Official Music Video

Octane & Ginjah Keep It Real Amongst Real People

Fans of I-Octane will never forget his tune that begins with the words “Hustle round a Coronation Market.” For the video that BOOMSHOTS proudly premieres today—a big conscious combination tune featuring Octane and Ginjah—the artists visited May Pen Market  in Clarendon with director BlingBlang. What better way to tell a story of real people with ambition seeking an opportunity to overcome the trials and tribulations of day-to-day life? The  “One Chance” riddim was produced by BigA of Irie FM fame. Check the visuals and take the chance to count your blessings.  Video After The Jump… Read more »

Mavado, Alkaline and Jahmiel are Dancehall’s MVPs

Mavado, Alkaline and Jahmiel are Dancehall's MVPs

Three Stars Align to Change the Game

Toronto’s Woodbine Shopping Centre and Fantasy Fair has never seen anything quite like this. Thousands upon thousands of Rexdale yutes—hood-fresh guys in their best kicks, chains, and jackets; bashment girls sporting multicolored hairstyles and dressed in garments ranging from skin-tight to see-through—flood the massive mall’s parking lot on Saturday, August 19 for Fresh Fest.

Only a few minutes’ drive from Pearson International Airport, this venue sits in the working class Scarborough district of Ontario. Nearby neighborhoods like Rexdale have their fair share of government housing projects and experience more crime and violence than most of this relatively peaceful city. Putting on a dancehall show here means a lot to this community. Especially an outdoor concert featuring three of dancehall’s biggest stars—Mavado, Alkaline, and Jahmiel. Story, Photo & Video After The Jump… Read more »

HEAR THIS: Natty & The Rebelship ft. Busy Signal & Alborosie “Seasons Change” Official Music Video

HEAR THIS: Natty & The Rebelship ft. Busy Signal & Alborosie "Seasons Change" Official Music Video

Just in time for Fall

Born in the Bay Area and based in London, Natty has carved out his own lane, first as a go-to producer and then as a soul-reggae crossover star. His 2008 major label debut Man Like I made a big splash on Atlantic Records, with the single ‘Badman’ topping the charts in Japan. He’s also spent time trodding the earth, building with Rasta elders and spiritual shamans, and supporting the work of erasefoundation.org. This year he’s back with a new album titled Release The Fear recorded with his new band The Rebelship, blending African beats,  and analog acoustic sounds. Today Boomshots proudly premieres the visuals for his new single “Seasons Change” featuring the Turf Prezident and Albo. Big tune. Video After The Jump…

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Jay-Z Brings Damian Marley Out to Rock Meadows Festival

Jay-Z Brings Damian Marley Out to Rock Meadows Festival

Zilla Joins Hov to Perform “Bam” and “Jamrock”

Last night at the Meadows Festival in Queens, NYC, Jay-Z brought only one guest out on stage. Tidal shareholder Damian “Jr. Gong” Marley and his trust flag waver Donovan stepped out in front of a massive crowd to perform “Bam” with Jay-Z. The song went over so well that Damian stuck around to perform his signature smash “Welcome to Jamrock,” with Hov serving as his hypeman. The two previously performed together at the Made in America festival in Philadelphia, but somehow everything just feels bigger in NYC. Video After The Jump…
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PREMIERE: Ricky Blaze Presents The “Boom Riddim”

PREMIERE: Ricky Blaze Presents The "Boom Riddim"

Featuring Mr. Easy, Mr. Lexx, Cecile, and Majah Hype as “Mitzy”

Everything about Ricky Blaze’s brand-new Boom Riddim, which Boomshots proudly premieres today, screams classic dancehall. Just take a look at the artwork. If you don’t know why the yellow coloring is lighter at the corners of the square then you don’t know much about true dancehall culture. When you carry mad disco 12-inches inside your crate, and spend years flipping through them in the heat of the dance, sometimes the corners will get a little bit worn. As a matter of fact, that worn look is actually a badge of respect. Just as long as the disc inside stays nice and crispy, you’re good. Speaking of which, let’s get to the music itself, which is reminiscent of the late 80s early 90s that used to rock BK’s Biltmore Ballroom, fresh from yard. Ricky Blaze cooked up this particular digital riddim in his East Flatbish basement studio—the same humble soundlab that birthed timeless sounds like Gyptian’s “Hold Yuh,” Kartel’s “Touch a Button Nuh” and Ding Dong’s “Badman Forward”—and he knew just the right artists to voice for this particular mood and feel. So he reached out to veterans like Mr. Easy “Like Sunday Morning” himself as well as Mr. Lexx aka Lexxus and dancehall’s original Bad Gyal, Cecile. There’s also a next bad gyal in the juggling—she goes by the name of Mitzy. You’re just going to have to listen with your own ears to see what she’s dealing with.  No more long talking, time to let Mr. Blaze Blaze it up.   Audio After The Jump…

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WATCH THIS: Kranium “Meet & Beat” Official Music Video

WATCH THIS: Kranium "Meet & Beat" Official Music Video

Just Living That Star Life

Ever since he shook the world with that “Nobody Haffi Know” joint, Kranium has been living a different kind of life. The Queens dancehall artist has been grinding for years to reach this point and while he still works hard every day, he’s all about enjoying the ride. Today he dropped the visuals for his latest dancehall cut “Meet & Beat,” a humorous look at what really goes down at those meet and greet sessions. Because he loves his fans so much, Kranium will be hitting the road this fall. After you catch the new visuals, check out the Meet and Beat tour itinerary and maybe he can pencil you in.  Video After The Jump… Read more »