Monthly archive April, 2020

WATCH THIS: Etana “Truly” Official Music Video PREMIERE

WATCH THIS: Etana "Truly" Official Music Video PREMIERE

“First Time I Saw Your Eyes…”

The first we heard Etana sing we knew she had a special gift. This was back in the mid2000s when the young vocalist had stepped out from her role providing harmonies for Richie Spice to sing her own songs. Etana had stopped by the NYC offices of VIBE magazine to drop off her new video for a powerful song called “Wrong Address” and decided to bless us with an acapella performance. Wow. The sheer power of her delivery left no doubt in anyone’s mind that we were truly in the presence of greatness. Since then we’ve watched the rest of the world catch onto what we understood that day. Etana has grown into a world-renowned recording artist who made history for women in reggae with her 2018 Grammy nomination. So it gives Boomshots a great sense of satisfaction to present the world premiere of Etana’s new music video today. “‘Truly’ was written to inspire more strength in Love,” the singer says. “This one takes my mind into a place where love is deep and sweet.” As Etana lets her voice fly over a warm & easy lovers rock groove the result is magic—and the visuals match the vibe perfectly. Ready for some real Lovers Rock? Video After The Jump… Read more »

WATCH THIS: Salaam Remi x Mumu Fresh “EmOG’s” Viral Video

WATCH THIS: Salaam Remi x Mumu Fresh "EmOG's" Viral Video

#StayYoAssInside

Salaam Remi is a creative force who specializes in timeless sounds—but as fate would have it, the visuals in his directorial debut are extremely timely. Never one to chase trends, the producer who’s collaborated with iconic artists like Nas, Amy Winehouse, The Fugees, Spragga Benz, Miguel, and J Cole prefers to Do It For The Culture. Appropriately enough, the most recent full-length release on Remi’s own Louder Than Life imprint is entitled Do it for the Culture 2 —a collection of 25 singles that showcase the producer’s mastery of diverse musical styles ranging from Hip Hop to Jazz, and of course Dancehall. His latest collab, a lilting R&B joint called “EmOGs,” showcases the yearning vocal stylings of Maimouna Youssef aka Mumu Fresh. Recorded back in November—just as the Corona Virus was first wreaking havoc in China—the song’s original concept was the familiar dilemma of a loyal girlfriend pleading with her man to stay off the corner. “You’d rather hug the block than hug me,” Mumu sings. “This ain’t Paid in Full in the 80s / You see what that did to DC / That Ain’t work out good for them OG’s emOG’s.” Fast forward to mid-April, and the song is dropping just as America has become the epicenter of a global Covid-19 pandemic. As a result, discussions about whether to step outside have led to life and death decisions in a whole new way. Remi recognized the opportunity to share an urgent and message and decided to flip “Em OGs” to “emojis,” creating a viral video about the importance of self-quarantining. The visuals were created in one day via iPhone whilst artist, actors, and producer/director were all socially distanced in their respective bunkers. The music video has morphed into a PSA that’s been shared by celebrities including Nas, Common, and Niecy Nash with the no-nonsense hashtag #StayYoAssInSide. Spoiler alert: fans of The Wire should watch the video until the very end! Video After The Jump…

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HEAR THIS: Unified Highway “The Truth” PREMIERE

HEAR THIS: Unified Highway "The Truth" PREMIERE

Brand New Sounds From The Dynamic Duo

In the words of Robert Nesta Marley, “The truth is an offense, but not a sin.” The lyrics of Bob Marley’s song “Jah Live ” ring out even truer than ever in this era of fake news and propaganda spin with lives hanging in the balance. The latest single from Unified Highway finds the dynamic duo of Eric Rachmany (lead vocalist for Rebelution) and DJ/remixer Amp Live (formerly of Zion I) opens with an uncomfortably harsh statement “You’ve been lied to.” One of the last songs written for UH’s new album Headlines, which drops April 24th, “The Truth” floats along on a stark digital rhythm driven by synth chops as cold as a politician’s heart. “It couldn’t come at a more relevant time considering all the different statistics and statements presented by government and media,” said the band via email. “It makes you wonder what truly is factual. Even without lyrics, this song tells its own story instrumentally.” Audio After The Jump…

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