Message Sent In True Downsound Fashion: By Wrapping an 18-Wheeler Semi Truck

After announcing earlier this spring that Jamaica’s leading music festival, Reggae Sumfest, was under new management, Josef Bogdanovich, CEO of Downsound Productions, has now revealed the newly re-focused two-night lineup for Sumfest 2016, rolling out with the slogan “our music, our festival.” This catchphrase holds a vital clue to the spirit of the newly re-imagined festival—with the whole world rocking to Jamaican sounds recorded by “foreign” artists, Reggae Sumfest is now focusing on 100% Jamaican lineup, letting go of the whole “International Night” mindset. Moving forward from its long-standing Thursday night slot, Dancehall Night 2016 will kick off the festival on Friday, July 22nd with a lineup boasting Beenie Man, Bounty Killer, Popcaan, I-Octane, Agent Sasco and I-Shawna among many others. Saturday, July 23rd is the festival’s inaugural Reggae Night 2016 with strictly world-class singers like Barrington Levy, Luciano, Sanchez, Tarrus Riley, Busy Signal, as well as Downsound’s own up-and-coming artist Nature. The message was delivered in fittingly over-the-top fashion, via wrapped 18-wheeler semi-truck. (Make sure to be on the lookout for them in traffic near you!) And just in case you would like to trick out your own 18-wheeler, the official artwork is pasted below. Semi Truck Wrappers After The Jump…

Sumfest2016DancehallNightLeftSumfest2016ReggaeNightRIGHT

Among other changes mentioned by Downsound, this year’s festival will be the first to be streamed worldwide using 360-degree video technology. For details visit the official Reggae Sumfest website.

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