Monthly archive February, 2015

Jah9: Jazz on Dub

Jah9: Jazz on Dub

Roots Reggae Queen, Jah9 is all set and ready to deliver a Holistic Dub Experience to her New York fans at Milk River Restaurant & Lounge tonight!

Jazz and Dub blends together for a musical massage with an extraordinary sound. The slow sound waves of dub, allow the lyrics to ride over the beat, in a synchronized fashion. This speed enables the listener to focus on the lyrics, so it comes as no surprise that, Janine “Jah9” Cunningham, entitled her East Coast Tour, “Jazz on Dub.” The tour to promote her debut album, “New Name” hits Brooklyn, New York tonight. More After The Jump…

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Reggae Got The World Loctite!

Reggae Got The World Loctite!

Adhesive Company Uses Reggae to Market Its Brand to 110 million viewers!

The most entertaining commercials come on during the Superbowl and the Loctite  Superglue Company wins, using reggae music to market its brand in 2015. Loctite spent 4.5 million for a 30 second, first-time, advertising slot during Superbowl XLIX. This is more than the German company usually spends on advertising annually, however with the help of the Fallon agency, Loctite is  trending more than the spectacular game and halftime show. It was a great marketing strategy for the adhesive company, with the Superbowl having an estimated 110 million viewers.  More After The Jump…

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