Snoop Lion, Major Lazer & Mavado Mash Up Viceland at SXSW

Last week at SXSW, Snoop Dogg made history as he headlined Cashmere Agency’s “LIONFEST: A celebration of Reincarnated” at VICELAND, performing for the first time as Snoop Lion. In front of 2,000 fans, Snoop showed off his new reggae/dancehall repertoire, delivering songs like “So Long,” “La La La,” “No Guns Allowed,” and “Lighters Up,” from his forthcoming Reincarnated album (set for an April 23 release on RCA / Sony). There’s also a free app for the Reincarnated album that you can download now. Diplo & Major Lazer were also on the bill, getting the crowd hyped by tossing confetti, stage diving and crowd surfing in a plastic bubble. Shortly after Major Lazer, the Gully God himself took the stage to perform a set of his hits, but don’t vex cause you weren’t there—the Boomshots massive gets the live footage first so hit the jump right away. Video After The Jump…
Here’s The Official Recap Video

Here’s Mavado’s Set from Lionfest

Here’s Reshma B on the Red Carpet with Snoop Lion

Photo Gallery above by Rony’s Photo Booth / Cashmere Agency

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