Protoje’s Latest Visual Is More Than Just A Music Videopro

Just three weeks ago, a group of young Jamaicans exercised civil disobedience in remarkable fashion on Hope Road. The occasion appeared to be a video shoot for Protoje’s ‘I&I,’ the second track on his Billboard and iTunes charting album, The 8 Year Affair. Yet, much more occurred on that Friday morning. Moreover, it was flawlessly executed. Bracing bumper-to-bumper traffic scores of Rastafarian youth, Reggae Revivalists and their supporters spilled onto the street. They marched from the Twelve Tribes of Israel headquarters at Clieveden Avenue, made their way pass the Bob Marley Museum to King’s House, the Governor-General’s residence, then continued on to Jamaica House, which houses the Office of the Prime Minister. The inspirations for the video as Protoje states:

 “Every time I envisioned what this video would look like, all I kept seeing was I and I and I making this trek,” said Protoje. “The song is aggressive but it is still love that we are coming with. I wanted the video to show that energy.”

The ‘I&I‘ video features the likes of Kabaka Pyramid, No-Maddz, Jesse Royal, Hempress Sativa, Jah9, Chronixx plus members of Zincfence, Pentateuch and Raging Fyah along with other familiar faces. Members of Protoje’s band, The Indiggnation, are also prominent in various scenes. Again Protoje insists this wasn’t a protest of any sort, in fact as he claims:

“It wasn’t a protest or anything like that, I and I just felt like taking a stroll down a public street and have fun doing it.”

None the less the procession definitely garnered a lot of attention. See What The Power Of Music Can Do After The Jump…

Here’s Reshma B and Protoje talking about how itches to turn to affairs:

Follow @ReshmaB_RGAT

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